CLIENT
VERTEX CORP
YEAR
2023
SCOPE
THE CHALLENGE
Vertex Corp's digital presence was a liability. A slow, outdated website was actively costing them deals — prospects were bouncing before reaching the pitch. They needed a digital experience that matched the sophistication of their offering.
OUR APPROACH
We audited their existing analytics, ran heatmap analysis, and interviewed 8 lost prospects to understand exactly where and why the experience was failing. The data pointed to three critical drop-off points we rebuilt from scratch.
THE SOLUTION
A blazing-fast, editorially rich website built on modern stack with a headless CMS. Every page was engineered for conversion with strategic placement of social proof, clear value articulation, and frictionless pathways to contact. Load time reduced from 8.2s to 0.9s.
THE RESULTS
340%
Increase in time-on-site
0.9s
Page load time, down from 8.2s
5×
Increase in contact form completions

