CLIENT
ONYX CAPITAL
YEAR
2023
SCOPE
THE CHALLENGE
Onyx Capital was expanding into three new markets simultaneously — the Middle East, Southeast Asia, and Western Europe. They needed a market entry strategy that minimized risk while maximizing speed-to-relevance in each territory.
OUR APPROACH
We assembled a specialized team with on-the-ground intelligence in each target market. Over 8 weeks, we produced comprehensive competitive landscapes, regulatory assessments, and culturally-calibrated GTM frameworks for each region.
THE SOLUTION
A 120-page strategic playbook covering all three markets, with prioritized action plans, partnership recommendations, and a 12-month execution roadmap. We also provided ongoing executive advisory support through the launch phase.
THE RESULTS
3
Markets successfully entered within 12 months
$200M+
Capital deployed in new territories
Zero
Regulatory incidents during expansion
