MERIDIAN LAUNCH

THE CHALLENGE

Meridian Group was launching a new consumer brand into an incredibly competitive lifestyle market. With a 90-day runway to build meaningful social presence before their product launch, they needed to move fast and make every post count.

OUR APPROACH

We identified a micro-community strategy — instead of chasing mass reach, we focused on deeply authentic connections with 50 highly relevant nano-influencers and a core community of 500 brand advocates. Quality over quantity, always.

THE SOLUTION

A 90-day social launch playbook with daily content calendars, influencer briefing packs, community engagement protocols, and a UGC amplification system. We managed execution end-to-end, posting daily and responding to every comment.